Project Overview
Reach prospective students and improve the enquiry journey
Education lead generation and Meta Ads case study
Wave Education Consultancy was building an audience for its overseas education programmes. With approximately 500 social followers and a limited flow of enquiries, the consultancy needed a more consistent way to reach prospective students. The project focused on social content, paid lead generation, and landing pages that helped interested students take the next step.
The Challenge
A new consultancy with only 500 social media followers struggling to attract students for abroad education programs.
Our Solution
Built a full social media strategy with weekly content calendars, ran Meta Lead Gen Ads targeting students aged 18–28, and optimized landing pages for conversions.
Work and Focus
The Approach Behind the Project
Explore the recorded approach for Wave Education Consultancy.
A structured social media content programme
A weekly content calendar gave the consultancy a planned approach to social publishing. Social media marketing for education depends on giving prospective students information they can use when considering their options. In this engagement, the content strategy worked alongside paid campaigns and landing-page improvements.
Meta Lead Generation Ads for prospective students
The recorded Meta Ads campaigns targeted students aged 18–28. Lead generation advertising provided a direct route for interested people to express an enquiry. The audience and campaign approach were specific to this consultancy’s overseas education offering, rather than a universal targeting prescription for every education business.
Landing pages focused on conversion
Landing-page optimisation supported the move from interest to enquiry. For an education consultancy, the page after an advertisement needs to align with the visitor’s expectations and make the next step easy to understand. This work complemented the social media strategy and the SEO service listed in the project.
Portfolio Highlight
Understanding the Project Outcomes
+320% enrollment rate
Social Followers
- Before
- 500
- After
- 15,000+
Monthly Leads
- Before
- 10
- After
- 95
Cost Per Lead
- Before
- ₹1,200
- After
- ₹180
Enrollment Rate
- Before
- Baseline
- After
- +320%
Monthly leads increased from 10 to 95, while cost per lead fell from ₹1,200 to ₹180. Social followers grew from 500 to more than 15,000. The project separately records a 320% increase in enrollment rate. Lead volume, lead cost, audience size, and enrollment rate are distinct indicators: more followers do not necessarily mean more enrollments, and the 320% figure should not be relabelled as lead growth.
Customer Journey
Connecting discovery with useful education information
People researching a education business may need different information at different stages. Initial discovery helps them identify a relevant organisation; supporting content helps them understand the offering; a clear enquiry route helps them take the next step. For Wave Education Consultancy, the portfolio’s sector and documented scope provide context for discussing that journey.
For Wave Education Consultancy, a useful digital journey connects relevant discovery with clear business information and a programme enquiry. People may arrive through different channels, but the next step should remain easy to understand. A strategy discussion should consider the organisation’s actual offering, audience, and enquiry process.
Planning a Similar Project
This education marketing case study shows why campaign evaluation should extend beyond reach or follower counts. The recorded lead volume and cost per lead help explain acquisition efficiency, while enrollment performance provides a separate view of the business outcome. A similar strategy should be adapted to the institution, audience, offering, and admissions cycle.
SEO · AEO · GEO
Search and Answer Discovery
Planning considerations for useful education information across conventional search and AI-assisted discovery.
SEO: relevant discovery for Wave Education Consultancy
For prospective learners and families, useful search content begins with the organisation’s actual education offering, audience suitability, and enquiry options. A sector-specific SEO plan can organise that information into descriptive pages and connect related topics with clear internal links. This gives visitors a way to evaluate relevance and move towards a programme enquiry. A similar project should connect those discovery goals with the business’s actual priorities.
Explore SEO ServicesAEO: answer the questions people ask
Answer Engine Optimisation starts with clear explanations of who an offering is for and how to ask for more information. A helpful page can put a concise answer before supporting detail, use descriptive headings, and make contact or enquiry steps easy to find. In this sector, the information should reflect the actual business and avoid unsupported claims. The questions below provide a straightforward way to understand this portfolio entry.
Explore AEO ServicesGEO: make business information understandable
Generative Engine Optimisation benefits from consistent business identity and content that is specific enough to be understood in context. For Wave Education Consultancy, relevant information includes its name, sector, and the services or outcomes actually documented. Useful textual explanations and matching structured data support clarity. Inclusion in an AI-generated answer depends on the platform and is not guaranteed.
Explore GEO ServicesProgress and Reporting
Measuring Meaningful Progress
A useful performance discussion separates discovery from action. Search visibility, advertising exposure, website visits, and a programme enquiry describe different stages. The right measures depend on the business and should be reviewed with a baseline, a reporting period, and a clear definition of each outcome. A new engagement should establish its own priorities and reporting approach, with enquiry handling considered alongside discovery and campaign activity.
Project Questions
Useful Answers About This Client
Explore the portfolio information and planning context for Wave Education Consultancy.
Which industry does Wave Education Consultancy work in?
Wave Education Consultancy is listed in our education portfolio.
What work did Digital Fit India carry out for Wave Education Consultancy?
Built a full social media strategy with weekly content calendars, ran Meta Lead Gen Ads targeting students aged 18–28, and optimized landing pages for conversions.
How long did this project run?
The recorded engagement duration is 6 months.
What do the results for Wave Education Consultancy show?
Monthly leads increased from 10 to 95, while cost per lead fell from ₹1,200 to ₹180. Social followers grew from 500 to more than 15,000. The project separately records a 320% increase in enrollment rate. Lead volume, lead cost, audience size, and enrollment rate are distinct indicators: more followers do not necessarily mean more enrollments, and the 320% figure should not be relabelled as lead growth.
What information helps people discover a business like Wave Education Consultancy?
Useful information includes the organisation’s actual education offering, audience suitability, and enquiry options. Clear descriptions and an accessible next step help prospective learners and families decide whether to contact or explore the business.
How can SEO, AEO, and GEO support a education business?
SEO supports relevant search discovery, AEO focuses on understandable answers, and GEO considers how business information is understood in AI-assisted discovery. Each starts with accurate, useful content. AI visibility and rankings are not guaranteed.
How should a similar digital marketing project be measured?
Choose measures connected to the business goal, such as a programme enquiry, and evaluate them alongside the baseline and reporting period. Exposure and website traffic should be distinguished from completed customer actions.
How can I discuss a similar project?
Contact Digital Fit India at +91 9097411332 or request a consultation to discuss your goals.